The Best Way to grow your business quicker with video content
The current 20’s are a whole new era in the digital world. With the growth of TikTok, the appearance of Reels and the prevalence of YouTube, video content has become a massive part of marketing strategies for online businesses.
And whether you are entrepreneurs, small business or an established company, you will want to start looking towards this direction and involve video content as much as you can in your business strategy.
Why? Because the market is crowded with noise and information, and the only way to stand out, or to get your audience’s attention, is by creating outstanding video content.
And I can tell you, since I’ve started doing so myself on my social media platforms, my reach and my growth have tripled.
Now what are the steps you will need to follow to integrate video content in your marketing strategy?
1. Analyse the market.
Before you get started, you will need to do market research. It will help you understand what your competitors are doing, what you should do the same and what you could do differently. Remember, the key is to really stand out, so you can get more traction, views and reach on your videos.
Put yourself in the shoes of your ideal customer and think about how you can help them with a quick solution through video content?
2. Brainstorm video content ideas
When creating content marketing for your business, you want to make sure it leads towards a specific goal and you are not creating content randomly without really understanding where it will go.
You can focus on 3 content pillars: educational, inspirational and promotional. This way you will have a great balance of what you serve your audience.
Make sure you understand the desire and the problems your audience are facing to provide them with the right solutions to a specific problem.
Try doing longer video formats, such as Youtube, to focus on a very specific topic, so your viewers can go away with a quick « win » and come back for more content.
3. Create your video content
What is essential about creating videos, is making sure the quality of the image is impeccable. Your viewers will identify the « quality of your service/business » on the quality of your videos (it seems unfair, but it is true). If you are creating anything for TikTok, Instagram, Pinterest, you are totally fine using an iPhone 11 or more. If you are thinking about Facebook Ads, YouTube, Courses or longer video formats, you absolutely need a video quality of 1080px.
There are some pretty cool, yet affordable cameras that can provide you with this quality without breaking the bank, here are my favourites:
Personally I didn’t really know how to edit my videos, and also I knew it would take me a long time to understand how video editing softwares work. I’d rather skip this step and focus on a much simpler tool.
This is when I found InVideo – a life saver I can tell you ! InVideo is a video editing platform where you already have pre-made video templates with ready to use transitions, music, media and more…
Basically what you have to do is only: upload your video, choose your template, customise it and you are ready to go!
Instead of spending two hours adding VoiceOver, transitions, music, subtitles, I only spend 30 minutes maximum. This was totally a game changer for me.
What I really liked about InVideo, is the fact they have created specific categories for each type of business and videos you may require. You can find presentation templates, Reels, Advertising, Podcasts and so on…
It is such an easy to use platform, and they have an amazing free version where you can access so many features. However if you have your own YouTube Channel, or work with video ads quite a lot, I would totally recommend you to go for the subscription which starts as low as $15 per month if you use the coupon « Nouri25 ».
I’d recommend you to have a look at it, you can sign up for free here. Honestly, it can totally upgrade your video content without you having to stress out about it.
>>> SIGN UP FOR FREE TO INVIDEO <<<
I will finish on this note: video content has a conversion rate thats 40% higher than other type of content. If you want to increase your client retention, your sales or increase your audience online, it is now the time to consider going for it.
In 3 months I went from 5,000 followers on Instagram to 13,000 just with the power of video content marketing. You can definitely see a great impact on growth and your online presence.
If you want more advice on how to grow to make money online, follow me on @romanenouri where I share plenty of tips and tools on how to grow your business really quick!